For each way of doing business there can typically be defined an associated ‘business method’. A business method can often be thought of as a ‘step by step’ guide to replicating a proven approach to doing business which is described to a particular level of generality.
Chocolaterie Guylian N.V. v Registrar of Trade Marks [2009] FCA 891(18 August 2009)The Federal Court has upheld a decision by the Registrar of Trade Marks to refuse to register an application for the three dimensional shape of the Guylian’s chocolate sea horse.
